Apple iPhone is set to record a new milestone: the revolutionary iPhone 3G with new features will be unveiled by O2 in UK on July 11. iPhone 3G blends the excellent features of iPhone and 3G networking, built-in GPS for expanded location based mobile services, and iPhone 2.0 software which includes support for Microsoft Exchange ActiveSync. O2 is optimistic towards this Apple’s new product and unveiled an attractive promotion plan for existing O2 consumers. If you are an O2 consumer paying £45 or £75 tariffs, iPhone 3G will be available to you for free. If you are paying the £30 or £35 tariffs, iPhone 3G will only cost you £99.

The latest 3G iPhone is twice as fast as the first generation iPhone. The 3G features unlimited browsing on the iPhone, unlimited Wi-Fi access, and visual voicemail. Users of the new iPhone 3G will continue to have unlimited data browsing over the 3G network, as well as free access to the internet in BT Openzone and The Cloud wireless hotspots. iPhone 3G business customers can also receive many of the same benefits as existing O2 business customers including unlimited calls between O2 customers, unlimited calls to ten landlines, shareable minutes and texts between users plus multi-user billing and activation and free, 24×7 access to business customer care specialists.

Apple iPhone has been a phenomenal success and the new improved iPhoen 3G can only be better. The 3G will be available in the UK through O2, Carphone Warehouse and Apple sales channels. Existing customers can also take advantage of the early upgrade offer via www.o2.co.uk/iPhone.

The famous American multinational corporation with a focus on designing and manufacturing consumer electronics, Apple has officially announced its highly-anticipated new 3G iPhone, which puts even more features at your fingertips, including fast 3G wireless technology, GPS mapping, and new App Store, allowing users to find applications in every category, from games to business, education to entertainment, finance to health and fitness, productivity to social networking.

“Just one year after launching the iPhone, we’re launching the new iPhone 3G that is twice as fast at half the price,” said Steve Jobs, CEO of Apple. “iPhone 3G supports Microsoft Exchange ActiveSync right out of the box, runs the incredible third party apps created with the iPhone SDK, and will be available in more than 70 countries around the world this year.”

With new iPhone 2.0 software, iPhone does even more for your enterprise such as support for Microsoft Exchange ActiveSync to provide push email, calendar, and contacts syncing. In addition, it also gives mobile users secure access to corporate resources with Cisco IPSec VPN and wireless network services with WPA2 Enterprise and 802.1X authentication.

“iPhone 3G delivers an amazing 10 hours of talk time on 2G networks and 5 hours using 3G, with up to 5 to 6 hours of web browsing, up to 7 hours for video playback and up to 24 hours for audio playback,” according to the company. “iPhone 3G takes advantage of MobileMe, a new Internet service that pushes email, contacts, and calendars from an online “cloud” to native applications on iPhone, iPod touch, Macs and PCs. With MobileMe email, messages are pushed instantly to iPhone, removing the need to manually check email and wait for downloads, and push keeps contacts and calendars continuously up-to-date so changes made on one device are automatically updated on other devices. With iPhone, you can even snap a photo and post it directly to a MobileMe Gallery to share with friends and family.”

Technical Specifications Of New iPhone 3G:

3.5-inch (diagonal) widescreen (480×320 pixel resolution at 163 ppi) Multi-Touch display

UMTS/HSDPA (850, 1900, 2100 MHz),GSM/EDGE (850, 900, 1800, 1900 MHz)

Wi-Fi (802.11b/g) and Bluetooth 2.0 + EDR

Assisted GPS

2.0 megapixels camera with photo geotagging

iPhone and third-party application integration

Solid Metal Buttons

Flush Headphone Jack

Dramatically Improved Audio

Size: 4.5(H) x 2.4(W) x 0.48(D) inches

Weight: 4.7 ounces (133 grams)

The new iPhone 3G that available in 8GB and 16GB versions will be available in coming July 11 for $199 and $299, respectively.

Apple has now ranked number third as the largest smartphones manufacturer in the world, and second in the United States according to Gartner Inc, the famous IT research and consulting firm. Thanks to its Apple’s iPhone that has able to gain much traction and market share competing against some of the original smart phone manufacturers like Nokia, Motorola and RIM (Research in Motion). However, in order to take over RIM, its closest rival that is famous for its Blackberry series, Apple Inc still need to do some more work especially to strengthen its device’s security system.

No doubt, Apple’s iPhone is very famous for its fancy (multi-touch) and multimedia centric applications that none of its rivals can compete with. These feature sets could be a very great selling point particularly in consumer market but it may not really applicable to corporate world where security and reliability are the main concerns. On the other hand, RIM has able to capture enterprise market share fast enough with the availability of BES (BlackBerry Enterprise Server) that can compatible and integrate seamlessly with almost any corporate organization’s email server system. On top of that, BES is enhanced with the best security standard utilizing AES and Triple DES data encryption system.

Nokia is still the largest smartphones maker in the world, dominating 45.2 percent, which is almost half of the total market share. This is followed by RIM at 13.4 percent and Apple Inc at 5.3 percent. It seems that there is a long way for Apple Inc to over take RIM, but hopefully with the upcoming release of the new iPhone firmware version 2.0, it could eventually make it more compatible and acceptable by enterprise users as a powerful business tool.